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The 4-Way Test
From the earliest days of the
organization, Rotarians were concerned with promoting high ethical
standards in their professional lives.
One of the world's most widely printed
and quoted statements of business ethics is The 4-Way Test, which was
created in 1932 by Rotarian Herbert J. Taylor (who later served as RI
president) when he was asked to take charge of a company that was facing
bankruptcy.
This 24-word test for employees to follow
in their business and professional lives became the guide for sales,
production, advertising, and all relations with dealers and customers,
and the survival of the company is credited to this simple
philosophy.
Adopted by Rotary in 1943, The 4-Way Test
has been translated into more than a hundred languages and published in
thousands of ways. It asks the following four questions:
Of the things we think, say or do:
- Is it the TRUTH?
- Is it FAIR to all
concerned?
- Will it build
GOODWILL and BETTER FRIENDSHIPS?
- Will it be
BENEFICIAL to all concerned?
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